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As part of the Olfactory Education project, 70/30 intends to bring attention to the importance of smell in design based on the subject of food.

70% of what we denote as taste is based purely on smell. With the help of olfactory extraction of the key ingredients, three dishes were created with the main component introduced by the scent cone alone, providing a full gustatory experience when combined.

Through the active use of ingredient replacements through scent, we could initiate a healthier, more sustainable food future.

Date: May 2018
Services: Product Design, Education, Photography, Creative Direction
Location: London, United Kingdom

The olfaction kit, which the 70/30 project introduces, sets the cornerstone for olfactory education.

The scent cone

Mince pie


Lemon sorbet

The three ingredients introduced through smell only.